Below are some examples of one-page PDFs. These PDFs typically include a headline, video, key points, and a call-to-action. The video is the main focus of these PDFs, as it allows leads to quickly determine whether they are interested in using your service or moving on to the next stage of your pipeline.
Another advantage of using the PDF method is that it reduces the pressure on your sales team. By providing leads with all the necessary information upfront, leads will already be familiar with your offerings. This allows for more effective "assumptive closes" and eliminates the need for extensive sales efforts.
Additionally, the PDF serves as a useful point of reference during follow-up calls and helps build rapport with leads at the start of the relationship.